The record

Where automated decisions went wrong

Incidents gathered from public reporting around the world. Each one links to the articles it came from. None of it is a finding that anyone broke the law.

Reports people file about their own experience are not shown here and never will be without their agreement. Tell us what happened to you.

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140 incidents closest to “Revinate Marketing” · matched on meaning · public reporting

EvenUp AI errors in personal injury demand letters lead to scrutiny

EvenUp, a legal tech startup valued at $1 billion, uses AI to draft personal injury demand letters. Former employees revealed that the AI system frequently makes errors, including missing injuries and fabricating medical conditions. The company defends its hybrid approach with human oversight, but critics allege overpromised AI capabilities.

Company involved
EvenUp

6 source articles · read the reporting →

WF-VTF7UV1 Mar 2024

BBC used generative AI to draft Doctor Who promotional emails

The BBC used generative AI technology to help draft text for two promotional emails and mobile notifications for Doctor Who programming. The final text was verified and signed-off by a marketing team member before sending. The BBC stated it has no plans to repeat this practice.

Company involved
BBC
AI system involved
generative AI technology

9 source articles · read the reporting →

WF-9FPGGA31 May 2024

Adobe Stock offers AI-generated images inspired by Ansel Adams, violating its own ethics policy

The estate of Ansel Adams publicly criticised Adobe for offering AI-generated images on Adobe Stock that were 'inspired by' Adams' work, violating Adobe's own contributor terms that prohibit using artist names in prompts. Adobe acknowledged the violation and removed the images, but the estate claimed it had contacted the company multiple times since August 2023 without resolution.

Company involved
Adobe
AI system involved
Adobe Stock

4 source articles · read the reporting →

WF-O8OTB421 May 2024

Eventbrite algorithm recommended illegal opioid sales to addiction recovery seekers

Eventbrite's recommendation algorithm promoted thousands of listings selling illegal prescription drugs like oxycodone and Xanax alongside addiction recovery events. The listings, which appeared in search results and related events, directed users to unlicensed online pharmacies. Eventbrite acknowledged the issue and removed the listings after WIRED alerted them.

Company involved
Eventbrite
AI system involved
Eventbrite recommendation algorithm

4 source articles · read the reporting →

WF-14BFFD28 May 2024

Klarna CEO faces backlash for using AI to halve marketing team

Klarna CEO Sebastian Siemiatkowski tweeted that the company saved $10 million by using generative AI to reduce its in-house marketing team to half its previous size and cut external agency spending by 25%. The post sparked criticism on social media, with commenters calling the remarks 'ghoulish' and highlighting concerns about AI's impact on jobs. Klarna previously laid off 700 workers in 2022 and reduced headcount by 23% by end of 2023.

Company involved
Klarna
AI system involved
Midjourney, DALL-E, Adobe Firefly

6 source articles · read the reporting →

WF-MOWG0P14 Aug 2025

AI-generated article misstates Roadzen's Q1 revenue expectations

An AI-generated article on The Motley Fool incorrectly stated that Roadzen's analyst expectations for Q1 revenue were over $21 million, implying a revenue miss of more than 50%. Roadzen clarified that these figures were never issued by its covering analysts and that its actual revenue of $10.9 million was in line with estimates. The Motley Fool later corrected the article and added an editor's note acknowledging the error.

Company involved
The Motley Fool

4 source articles · read the reporting →

Delta uses AI from Fetcherr for domestic ticket pricing

Delta Air Lines is using generative AI from Fetcherr to determine some domestic flight prices, currently covering 3% of its network with plans to reach 20% by end of 2025. Democratic senators expressed concern that the AI could be used for individualized pricing based on personal data, leading to higher fares. Delta denies using personal data in pricing and states it complies with regulations. No actual harm has been reported.

Company involved
Delta Air Lines
AI system involved
Fetcherr

8 source articles · read the reporting →

WF-7KVN4615 Jul 2024

Sheerluxe's AI fashion editor Reem sparks backlash

Sheerluxe, a women's lifestyle publication, announced the hiring of an AI-generated fashion and lifestyle editor named Reem. The AI editor, depicted as an attractive Arab woman, was criticized for setting unobtainable beauty standards and for not hiring a real person of colour. Sheerluxe later apologized, stating that Reem is an AI-generated image only and not replacing a human role.

Company involved
Sheerluxe
AI system involved
Reem

6 source articles · read the reporting →

Disney, Universal, Warner Bros. sue MiniMax over Hailuo AI copyright infringement

Disney, Universal, and Warner Bros. Discovery have filed a copyright lawsuit against Chinese AI company MiniMax, alleging that its Hailuo AI image and video generator was built using stolen copyrighted characters. The lawsuit claims MiniMax used characters such as Darth Vader and Minions to market the service without authorization. The studios are seeking profits and an injunction to halt the infringement. MiniMax has not responded to the allegations.

Company involved
MiniMax
AI system involved
Hailuo AI

7 source articles · read the reporting →

Thomson Reuters wins copyright lawsuit against AI startup Ross Intelligence

In 2020, Thomson Reuters filed a copyright lawsuit against legal AI startup Ross Intelligence, alleging that Ross reproduced materials from its Westlaw legal research service. In February 2025, a US District Court judge ruled in Thomson Reuters' favor, finding that Ross infringed copyright and that fair use did not apply. Ross Intelligence had shut down in 2021 due to litigation costs.

Company involved
Ross Intelligence
AI system involved
Ross Intelligence

4 source articles · read the reporting →

PimEyes facial recognition search engine identifies individuals from public photos

PimEyes, a Polish facial recognition search engine, allows users to upload a photo and find matching images from across the internet. The system scrapes billions of photos and creates biometric profiles without consent. A banker named Dylan (pseudonym) discovered that an old party photo of him was found by the system, potentially outing his private life. Privacy advocates and platforms like Instagram and YouTube are taking action against PimEyes, alleging violations of the GDPR.

Company involved
PimEyes
AI system involved
PimEyes

6 source articles · read the reporting →

ChatGPT 4o image generator used to create fake receipts

ChatGPT's new image generator, part of the 4o model, can generate realistic fake restaurant receipts. Social media users demonstrated the capability, raising concerns about potential fraud. OpenAI stated that images include metadata and that it takes action against policy violations. The company defended the feature as allowing creative freedom.

Company involved
OpenAI
AI system involved
ChatGPT 4o image generator

5 source articles · read the reporting →

WF-O6NPIO22 Mar 2024

Google's SGE recommends spam sites in search answers

Google's Search Generative Experience (SGE) is recommending spam websites as part of its AI-generated answers, according to a viral tweet from SEO expert Lily Ray. The tweet and replies indicate that users are being directed to spam and pornographic sites. The issue appears to be ongoing, with no response from Google yet.

Company involved
Google
AI system involved
SGE (Search Generative Experience)

8 source articles · read the reporting →

Adobe Firefly trained on thousands of Midjourney images, Bloomberg reports

Bloomberg has reported that Adobe's Firefly image generator was trained using thousands of images from competitor Midjourney. Adobe says these made up about 5% of the training data and were part of the Adobe Stock library. The company has marketed Firefly as ethically trained and offered enterprise customers indemnity against copyright claims. Adobe responded that all Adobe Stock images undergo moderation, but the report has raised questions about Firefly's copyright safety.

Company involved
Adobe
AI system involved
Firefly

7 source articles · read the reporting →

WF-2CXT6S1 Jan 2018

SEC charges YouPlus and CEO with defrauding investors

The SEC charged machine-learning startup YouPlus and its CEO Shaukat Shamim with defrauding investors. Shamim allegedly made false statements about the company's revenue and customer numbers, including providing falsified bank statements. The scheme unravelled when Shamim confessed to investors that the company had earned less than $500,000 and had only four paying customers since 2013. The SEC is seeking permanent injunctions, civil penalties, and an officer-and-director bar.

Company involved
YouPlus
AI system involved
YouPlus machine-learning tool

1 source article · read the reporting →

Model Kanchan Nagar sends legal notice over deepfake ad by Yatra Online

Kanchan Nagar, a professional model, issued a legal notice to the Advertising Standards Council of India (ASCI) after Yatra Online Limited allegedly used an AI-generated deepfake image of her face in an advertisement without her consent. The advertisement, published in a national daily, bore a striking resemblance to Nagar's image. Nagar called for regulatory intervention to address the misuse of deepfake technology in advertising.

Company involved
Yatra Online Limited

3 source articles · read the reporting →

WF-VL9YSL1 Jul 2022

Meta fails to block hate speech ads in Kenya test

Global Witness and Foxglove submitted test ads containing violent hate speech in English and Swahili to Facebook. The ads were approved for publication, demonstrating that Meta's content moderation systems failed to detect the hate speech. The groups had previously conducted similar tests in Myanmar and Ethiopia with the same result. Meta did not respond to the groups' outreach.

Company involved
Meta
AI system involved
Facebook's content moderation system

2 source articles · read the reporting →

LinkedIn Used by Foreign Spies with AI-Generated Photos to Target US Officials

Foreign intelligence operations created fake LinkedIn profiles with AI-generated photos to connect with US politicians, lobbyists, and government officials. The fake accounts, such as 'Katie Jones,' sent connection requests to gain credibility and access. LinkedIn removed the account after being contacted by the Associated Press, but the platform remains vulnerable to such espionage tactics.

Company involved
LinkedIn

1 source article · read the reporting →

WF-DE8Q3U1 Oct 2024

Father Finds Murdered Daughter Impersonated by Character.ai Chatbot

Drew Crecente discovered that a chatbot on Character.ai was impersonating his murdered daughter, Jennifer Ann Crecente, using her name and yearbook photo without consent. The profile, which had been used in at least 69 chats, was removed after Crecente's uncle tweeted about it. Character.ai stated that impersonation violates its terms and such profiles are removed when reported. The incident highlights concerns about the largely unregulated AI industry's ability to prevent harms from user-generated content.

Company involved
Character.ai
AI system involved
Character.ai

9 source articles · read the reporting →

WF-MEW46K24 Dec 2014

Facebook's Year in Review shows grieving father dead daughter's photo

Eric Meyer, whose daughter Rebecca died in 2014, was shown a 'Year in Review' from Facebook featuring her picture with the caption 'It's been a great year!'. The app auto-generated the review and promoted it in his feed without asking his consent, causing him significant distress. Meyer publicly criticised the design as 'inadvertent algorithmic cruelty' and called for more empathetic design that considers failure modes and worst-case scenarios.

Company involved
Facebook
AI system involved
Year in Review

3 source articles · read the reporting →

WF-AB76UG8 Feb 2026

Ring's AI pet-search feature draws privacy backlash after Super Bowl ad

Ring, an Amazon company, promoted its Search Party feature in a Super Bowl advertisement, saying its AI helps reunite dog owners with missing pets. Critics said the feature, which is enabled by default, turns Ring doorbells into a mass surveillance network and could easily be adapted to track people. Ring said it had reunited 99 dogs in the US in 90 days and that customers keep full control of their data.

Company involved
Ring
AI system involved
Search Party

5 source articles · read the reporting →

Bumble and Match suspend Instagram ads after algorithm served explicit Reels content

According to The Wall Street Journal, Instagram's recommendation algorithm served sexually explicit and child-sexualising Reels content to test accounts that followed young gymnasts, cheerleaders and influencers. The outlet found that ads for major brands, including Match and Bumble, appeared alongside the videos. Following the report, Bumble and Match said they were suspending their advertising on Instagram.

Company involved
Instagram
AI system involved
Instagram's Reels recommendation algorithm

9 source articles · read the reporting →

DOJ, Pinnacle reach settlement in RealPage case - Yahoo Finance

The system recommended rent prices to landlords, affecting renters' housing costs.

Company involved
Pinnacle Property Management Services
AI system involved
RealPage

1 source article · read the reporting →

WF-GFD7HX21 Sep 2017

Instagram uses journalist's rape threat post for advertising

In September 2017, tech journalist Olivia Solon discovered that Instagram had used one of her most engaging posts—which contained a rape threat—to advertise its service to others on Facebook. The automated system selected the post without detecting the harmful content, causing her to be reminded of the threat and exposing it to her friends and family. Solon publicly criticised the company on Twitter, but no response or remediation was reported.

Company involved
Instagram

2 source articles · read the reporting →

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