The record

Where automated decisions went wrong

Incidents gathered from public reporting around the world. Each one links to the articles it came from. None of it is a finding that anyone broke the law.

Reports people file about their own experience are not shown here and never will be without their agreement. Tell us what happened to you.

Clear

92 incidents closest to “PROS Offer Marketing” · matched on meaning · public reporting

Amazon offers commitments to address EU antitrust concerns over seller data and Buy Box bias

The European Commission announced that Amazon has offered commitments to address competition concerns regarding its use of non-public data from independent sellers and alleged bias in its Buy Box and Prime programmes. The Commission preliminarily found that Amazon's automated systems may distort competition by favouring its own retail business and sellers using its logistics. Amazon commits to refrain from using seller data for retail decisions and to ensure equal treatment in Buy Box and Prime. The commitments are subject to a market test before becoming legally binding.

Company involved
Amazon
AI system involved
Buy Box and Prime algorithms

10 source articles · read the reporting →

WF-I030I618 Nov 2024

Coca-Cola faces backlash over AI-generated Christmas ad

Coca-Cola released an AI-generated Christmas advertisement intended to evoke its classic 1995 'Holidays Are Coming' commercial. The ad, created by three AI studios using generative AI models, drew criticism from consumers and artists who called it 'soulless' and argued it replaced human creativity. A Coca-Cola spokesperson defended the ad as a collaboration between human storytellers and generative AI, and said the company will continue exploring AI in marketing.

Company involved
Coca-Cola

5 source articles · read the reporting →

WF-IEVM2516 Mar 2021

Facebook Allowed Age-Targeted Credit Card Ads Violating Its Policy

The Markup found that four companies—Aspiration, Hometap, Chime, and Varo Bank—ran Facebook ads for credit cards and home equity loans that were targeted by age, excluding users under 25 or 35. This practice violates Facebook's own anti-discrimination policy and may violate the Equal Credit Opportunity Act and California's Unruh Civil Rights Act. Facebook did not respond to requests for comment, and some advertisers said they would review their ad targeting.

Company involved
Facebook
AI system involved
Facebook Ad Platform

9 source articles · read the reporting →

WF-YQ3F4O1 Nov 2015

Airbnb smart-pricing algorithm increased racial revenue gap, study finds

A study by Carnegie Mellon University found that Airbnb's smart-pricing algorithm increased the revenue gap between White and Black hosts, even though it narrowed the gap among hosts who adopted it. The algorithm, which sets daily prices automatically, was adopted by fewer Black hosts, so its suggested prices were closer to the optimum for White hosts. The researchers said the tool could reduce racial disparities only if more Black hosts adopted it.

Company involved
Airbnb
AI system involved
Airbnb smart-pricing algorithm

10 source articles · read the reporting →

WF-LBFMV812 Dec 2014

Amazon sellers lose thousands after RepricerExpress pricing glitch

A software glitch in RepricerExpress's automated repricing system caused products sold by Amazon sellers to be priced at 1p, leading to significant financial losses for the sellers. RepricerExpress apologised but did not offer compensation, while Amazon said it had reached out to affected sellers but many reported no response. Some sellers have instructed lawyers to take legal action against RepricerExpress and Amazon.

Company involved
RepricerExpress
AI system involved
RepricerExpress

10 source articles · read the reporting →

WF-VU5D658 Apr 2023

California regulator accuses Maxpread Technologies of using AI-generated fake CEO to scam investors

Maxpread Technologies allegedly used an AI-generated avatar to pose as its CEO in a YouTube video to deceive investors. The California DFPI issued cease and desist letters to Maxpread and four other companies for offering unqualified securities and making false promises. The regulator claims the companies promised high daily returns using AI trading, but these claims were false. Maxpread did not respond to requests for comment.

Company involved
Maxpread Technologies

8 source articles · read the reporting →

TOV Realty, LLC v. Suarez; Kosel Equity, LLC v. MacGregor (SC Connecticut): AI-hallucinated content in court filing, 6 hours CLE;…

The AI generated legal briefs containing fabricated citations, which were submitted to the Connecticut Supreme Court.

Company involved
GLG Law LLC
AI system involved
ChatGPT

1 source article · read the reporting →

iRobot considers selling Roomba home mapping data to advertisers

iRobot's Roomba vacuum cleaners with mapping technology collect detailed floor plan data of users' homes. The company's CEO stated he is considering selling this data to companies like Amazon, Apple, or Google for advertising purposes. Robotics experts express concern about the lack of user consent and potential privacy implications.

Company involved
iRobot
AI system involved
Roomba 960/980

10 source articles · read the reporting →

Facebook Marketplace loophole allows disguised gun sales

Facebook Marketplace uses AI algorithms and human moderators to prevent illegal item sales. However, sellers have exploited a loophole by listing firearms disguised as expensive gun cases, with the actual gun included. The Independent and Wall Street Journal found multiple listings across US states. Facebook acknowledged the violations and stated that such items would be removed.

Company involved
Facebook
AI system involved
Facebook Marketplace

10 source articles · read the reporting →

WF-J4NN6L14 Oct 2021

Amazon's search algorithm favors its own brands over competitors

The Markup investigated Amazon's product search results and found that the company's algorithm prioritizes its own house brands and exclusive products over competitors, even when competitors have higher ratings and more reviews. A national survey commissioned by The Markup found that 90% of respondents were unaware that Amazon's highest-selling house brands were owned by the company. Amazon denied favoring its own brands in search results.

Company involved
Amazon
AI system involved
Amazon product search ranking algorithm

10 source articles · read the reporting →

WF-K4XU4L19 Apr 2023

Deepfake video promotes fake Petro-Canada investment scheme

A Facebook ad used deepfake videos of Justin Trudeau and CBC anchor Aarti Pole to promote a fake Petro-Canada investment platform. Suncor, Petro-Canada's parent company, confirmed the offer was not legitimate. The manipulated videos were created using AI and did not air on CBC.

5 source articles · read the reporting →

WF-GK3GP51 Jan 2024

Good Daily operates AI-generated local news network without disclosure

Good Daily Inc., run by Matthew Henderson, operates hundreds of AI-generated local newsletters across the U.S. that aggregate and summarize news from local outlets. The newsletters use large language models without disclosing this to subscribers, and feature fabricated testimonials. Some readers reported being signed up without their consent. Local news outlets have criticized the network for not driving meaningful traffic and for undermining trust.

Company involved
Good Daily Inc.
AI system involved
Good Daily

3 source articles · read the reporting →

Presto Automation uses off-site human agents to double-check AI drive-thru orders

Presto Automation Inc, which markets an AI voice assistant for drive-thru ordering, used off-site human agents in countries including the Philippines to double-check orders in more than 70% of customer interactions, according to SEC filings reported by Bloomberg. The company told Bloomberg that the process helps train its system and should reduce human intervention over time. Presto's drive-thru AI is used in more than 400 restaurants, including Del Taco, Carl's Jr and Checkers, and its stock fell more than 10% after the reports.

Company involved
Presto Automation Inc.

8 source articles · read the reporting →

WF-MFXC8G1 Aug 2023

Amazon merchants complain about AI review summaries focusing on negatives

Amazon introduced an AI-powered feature to generate summaries of customer product reviews. Merchants reported that the AI inaccurately highlights negative feedback, even when only a small percentage of reviews are critical. The summaries may exaggerate negative themes, potentially harming sales. Amazon acknowledged the issue and said it is working to refine the technology based on seller feedback.

Company involved
Amazon
AI system involved
AI-powered review highlights

5 source articles · read the reporting →

WF-1RDNU87 Jan 2024

Magic: The Gathering admits marketing image used AI

Magic: The Gathering posted a marketing image and initially claimed it was not created using AI. After community members pointed out AI components, the company admitted the mistake. The image was created by a vendor using AI tools in Photoshop. The company is now evaluating its vendor policies.

Company involved
Magic: The Gathering
AI system involved
Photoshop

10 source articles · read the reporting →

WF-S9CODA2 Jan 2024

AI deepfake of Taylor Swift used in fake Le Creuset giveaway scam

Facebook ads used an AI-generated deepfake video of Taylor Swift to claim she was giving away free Le Creuset cookware. The clips led to websites requesting personal information and a payment for shipping. McAfee said the video was an AI-generated deepfake scam. Le Creuset told AFP it had never partnered with Swift and advised consumers to check official accounts.

10 source articles · read the reporting →

WF-Y7PFHY1 Jan 2024

Wacom responds to concerns about AI-generated images in marketing assets

Wacom acknowledged that it may have used AI-generated images in US marketing assets for the New Year. The company stated it purchased the images from a third-party vendor who indicated they were not AI-generated, and that it vetted them using online tools that also indicated they were not AI-generated. After community feedback raised doubts, Wacom discontinued the images and is reviewing its processes to prevent recurrence. The company attributed the incident to misleading vendor information and detection tool limitations.

Company involved
Wacom

10 source articles · read the reporting →

WF-VTF7UV1 Mar 2024

BBC used generative AI to draft Doctor Who promotional emails

The BBC used generative AI technology to help draft text for two promotional emails and mobile notifications for Doctor Who programming. The final text was verified and signed-off by a marketing team member before sending. The BBC stated it has no plans to repeat this practice.

Company involved
BBC
AI system involved
generative AI technology

9 source articles · read the reporting →

WF-O8OTB421 May 2024

Eventbrite algorithm recommended illegal opioid sales to addiction recovery seekers

Eventbrite's recommendation algorithm promoted thousands of listings selling illegal prescription drugs like oxycodone and Xanax alongside addiction recovery events. The listings, which appeared in search results and related events, directed users to unlicensed online pharmacies. Eventbrite acknowledged the issue and removed the listings after WIRED alerted them.

Company involved
Eventbrite
AI system involved
Eventbrite recommendation algorithm

4 source articles · read the reporting →

WF-14BFFD28 May 2024

Klarna CEO faces backlash for using AI to halve marketing team

Klarna CEO Sebastian Siemiatkowski tweeted that the company saved $10 million by using generative AI to reduce its in-house marketing team to half its previous size and cut external agency spending by 25%. The post sparked criticism on social media, with commenters calling the remarks 'ghoulish' and highlighting concerns about AI's impact on jobs. Klarna previously laid off 700 workers in 2022 and reduced headcount by 23% by end of 2023.

Company involved
Klarna
AI system involved
Midjourney, DALL-E, Adobe Firefly

6 source articles · read the reporting →

Prosecraft shut down after using authors' books without consent for AI analytics

Prosecraft, a fiction analytics site, used the full text of over 25,000 books without author consent to train its AI algorithms and provide writing statistics. Authors protested on social media, demanding removal of their works. The developer, Benji Smith, subsequently shut down the site and wrote a blog post explaining his actions.

Company involved
Prosecraft
AI system involved
Prosecraft

10 source articles · read the reporting →

WF-TTMCX424 Jun 2024

Toys 'R' Us releases AI-generated commercial using OpenAI's Sora

Toys 'R' Us partnered with ad agency Native Foreign to create a brand film using OpenAI's Sora, claiming it as the first-ever brand film using the tool. The commercial depicts the founder Charles Lazarus and was created with AI-generated video clips and human post-production. Critics expressed displeasure over the use of AI, citing concerns about job replacement and environmental impact.

Company involved
Toys "R" Us
AI system involved
Sora

6 source articles · read the reporting →

LinkedIn removes AI 'co-worker' accounts that were seeking jobs

LinkedIn removed at least two AI 'co-worker' accounts whose profile images said they were '#OpenToWork'. One account named Ella claimed it would outperform any social media team and needed no coffee breaks. The article does not specify further consequences.

Company involved
LinkedIn
AI system involved
AI 'co-worker' account 'Ella'

4 source articles · read the reporting →

Kroger's digital price tags investigated for surge pricing concerns

U.S. Senators Elizabeth Warren and Bob Casey sent a letter to Kroger CEO Rodney McMullen raising concerns about the company's use of Electronic Shelving Labels (ESLs) for dynamic pricing. The system, called EDGE shelf and developed with Microsoft, can change prices based on time of day or weather, potentially leading to price gouging. The senators warned that this could harm consumers by increasing grocery costs and requested information from Kroger about its use of the technology.

Company involved
Kroger
AI system involved
EDGE shelf (Electronic Shelving Labels)

10 source articles · read the reporting →

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